New York, NY, – Feb. 22, 2012 – IMAX Corporation (NYSE:IMAX; TSX:IMX) today announced the appointment of Andrew Cripps as President, Europe, Middle East and Africa (“EMEA”). In this role, Cripps will be responsible for the expansion of IMAX’s theatre network in these regions and will work closely with the Company’s Filmed Entertainment division to identify international local-language IMAX DMR® and distribution opportunities. Cripps was also named Executive Vice President of IMAX Corp.
Cripps joins IMAX from London-based Paramount Pictures International, where he had been President since January 2007. Previously, Cripps was President and COO of UIP, a joint venture distribution company between Paramount and Universal. He joined UIP in 1986 as Executive Assistant to the General Manager, Japan, and was later promoted to the roles of Vice-President Sales, South East Asia and Senior Vice-President, International Sales. Cripps spent 19 years in Japan and speaks fluent Japanese.
“Given Andrew’s leadership, vast industry experience and strong relationships with exhibitors and studios, we believe he is well-equipped to help us maximize the growth opportunities that exist in the underpenetrated markets of EMEA,” said Gelfond. “Our goals for 2012 include igniting our expansion efforts in Latin America, India and Europe, and bringing someone of Andrew’s caliber on board further demonstrates our commitment to achieving these objectives. I am confident that Andrew’s international expertise will benefit our organization beyond EMEA and we welcome him to the IMAX family.”
“I am delighted to join IMAX, a company I know and respect and a name that is synonymous with quality entertainment,” said Cripps. “I hope to leverage my more than 20 years in Europe, as well as my relationships with exhibitors, to expand the IMAX network and grow the brand.”
“I have known and worked with Andrew for many years and hold him in the highest regard both personally and professionally,” said Greg Foster, Chairman and President, IMAX Filmed Entertainment. “He is one of the most well-respected and creative entertainment executives in Europe, and his strategic knowledge and relationships within the international exhibition and film industry are a perfect fit for accelerating our growth efforts in EMEA. I look forward to continuing to partner with him to expand and build new studio relationships and bring international audiences more local-language films in the immersive IMAX format.”
IMAX currently has 96 IMAX® theatres open in EMEA (76 commercial multiplex, 8 commercial destination and 12 institutional), and another 33 IMAX theatres in backlog scheduled to open throughout the region by 2014. The Company’s current analysis of the market suggests that 350 theatres could exist in the region over time.
A British citizen born in Colombo, Sri Lanka, Andrew Cripps holds a BSc in Industrial Management from the Georgia Institute of Technology, Atlanta, and an MBA in International Business from Georgia State University, Atlanta.
Subscribe to Deadline Breaking News Alerts and keep your inbox happy.