The deal with Disney Media Distribution follows a similar one with Lionsgate’s Asian arm Celestial Tiger Entertainment and continues the ramp-up of the service, which already boasts a deal with Warner Bros. Here’s the release:
NEW YORK, Feb. 22, 2012 — YOU On Demand Holdings, Inc.’s (OTCBB: CBBD / CBBDD) PRC joint venture, a leading Pay-Per-View (PPV) and Video On Demand (VOD) content service provider, today announced that it has signed an agreement with Disney Media Distribution, a distribution arm under The Walt Disney Company (NYSE: DIS), to distribute officially approved Disney films for both Transactional Video On Demand (TVOD) and Subscription Video On Demand (SVOD) throughout the People’s Republic of China.
As a result of this deal, YOU On Demand will now be adding Disney’s extensive library of titles, ranging from current hits like “The Help” and “Cars 2” to Disney classics such as “The Lion King,” “Mary Poppins” and “Beauty and the Beast” to the wide variety of Hollywood hits in YOU On Demand’s offerings.
“We are very proud to work with The Walt Disney Company in bringing the best in home entertainment to China,” said Shane McMahon, Chairman and CEO of YOU On Demand. “Disney films define quality family entertainment and we’re thrilled that YOU On Demand will be their showcase to the world’s largest television audience.”