It looks like Andrew Lloyd Webber’s Love Never Dies is making another play for American audiences. NCM Fathom and Ominverse Vision announced today that the Melbourne production of the Phantom Of The Opera sequel will be broadcast in U.S. movie theaters for two nights: February 28 and March 7. The event will be broadcast to more than 500 movie theaters through NCM’s Digital Broadcast Network. The screenings of the pre-taped performances will include a Q&A with Webber and behind-the-scenes footage. Love Never Dies was supposed to launch on Broadway at the same time as its West End release in 2010. But bad reviews, a closure mid-run for rewrites and bad timing (Webber was fighting cancer during the time) led to a London run that lasted less than 18 months, and it never made it to the Great White Way. It has since been fully revamped and revived and playing to good reviews in Australia, so maybe this is a way to re-pitch it as a Broadway possibility. Fathom has done similar screenings with Phantom and Les Miserables from London’s Royal Albert Hall.
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