The ranking comes from Advertiser Perceptions, a company that surveys thousands of advertisers each spring and fall to see what they think about media brands with whom they might do business. The polls measure diffferent qualities that contribute to overall brand strength. ABC took the top honor for a media company, as well as for broadcast TV brand strength and sales knowledge. Another Disney-owned property, ESPN, won the brand strength competition among cable networks. Here’s the list of Media Brand winners in categories that also include print, digital, mobile, and ad networks:

OVERALL – MEDIA COMPANY (25+ media companies)

Highest Rated Media Company – ABC

PRINT (120+ magazines and national newspapers measured)

Brand Strength – People*

Sales Knowledge – Real Simple
Customer Service – Food and Wine
Advertiser Satisfaction – Sports Illustrated

DIGITAL (200+ websites and portals measured)

Brand Strength – Facebook

Sales Knowledge –
Customer Service – Yelp

Advertiser Satisfaction –

CABLE TELEVISION (75+ cable networks measured)

Brand Strength – ESPN*

Sales Knowledge – HGTV
Customer Service – Food Network*

Advertiser Satisfaction – Comedy Central

BROADCAST TELEVISION (all are measured)

Brand Strength – ABC*

Sales Knowledge – ABC
Customer Service – CBS*

Advertiser Satisfaction – FOX

MOBILE (50+ websites and portals measured)

Brand Strength – YouTube

Sales Knowledge – NFL*
Customer Service – CNN

Advertiser Satisfaction – The Weather Channel

AD NETWORKS (50+ ad networks measured)

Brand Strength – Google Display Network*

Sales Knowledge – Collective
Customer Service – Specific Media

Advertiser Satisfaction – YuMe

* Indicates Highest Rated Media Brand for same insight-metric in prior year