This weekend Paramount’s The Devil Inside received an ‘F’ CinemaScore. That almost never happens. In fact, in all my time reporting box office, I’ve never seen it. Needless to say, the studio was deeply embarrassed. Here’s what a Paramount exec emailed me about it: “People love us or hate us but I think evil spirits corrupted CinemaScore’s model. Because the breakdown was ‘A’ = 16%, ‘B’ = 18%, ‘C’ = 24%, ‘D’ = 23%, ‘F’ = 19%. I’ll admit I went to public school but I think this should have got us a ‘C’!”