EXCLUSIVE: To movieogers on the coasts, the Marcus Theatres chain isn’t a household name. But people in flyover country go to the more than 50 first-run theatre locations in Illinois, Iowa, Minnesota, Nebraska, North Dakota, Ohio, and Wisconsin. So Midwest audiences won’t see Lionsgate’s One For The Money in a Marcus Theatre because the theater chain and the studio couldn’t come to financial terms. It’s always about the money — in this case, I hear the chain objected to Lionsgate’s deal with Groupon this weekend for discounted movie tickets to One For The Money. It may not matter. Hollywood doesn’t expect th pic to gross over $5M even though it’s based on Janet Evanovich’s bestselling novel. (Time for Katharine Heigl to fire her Momager.) Meanwhile, the trailer had to play three times before I realized that brunette was the blonde actress
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