SANTA MONICA, CA (January 5, 2012) – Lionsgate (NYSE: LGF), a leading diversified global entertainment company, today announced that it has entered into an agreement with leading consumer entertainment products company, MGA Entertainment, to acquire the home entertainment distribution rights to one of the hottest toy properties in the market, Lalaloopsy™. Lionsgate will serve as the exclusive distributor of Lalaloopsy™ product for all packaged media and digital platforms in several territories, including the United States, Canada and the United Kingdom. The announcement was made by Lionsgate EVP of Family Entertainment Anne Parducci and MGA Entertainment CEO Isaac Larian. Since hitting the market in 2010, the cute and magical Lalaloopsy dolls have captivated the market in a way that hasn’t been seen since the introduction of Cabbage Patch Kids in the 1980s. The announcement of Lionsgate’s entry into this whimsical world comes soon after the property dominated all wish lists during the holiday shopping season. Called “This year’s Tickle Me Elmo” by MSNBC and “the ‘IT’ doll for the holidays” by the Today Show, the Lalaloopsy™ dolls were featured in just about every major hot toy list for the holidays including Amazon.com, Toys R Us, Time To Play, toys.com and many more. Lionsgate’s initial home entertainment feature release – Adventures in Lalaloopsy Land: The Search for Pillow – will launch in March.
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