DirecTV customers in the Boston area don’t have to worry about being unable to see their hometown team, the New England Patriots, play in the Super Bowl against the New York Giants. The program carriage dispute, which began on January 14 when Sunbeam took its stations off of DirecTV, ended the way most do: A lot of noise before reason prevails. DirecTV had said that Sunbeam wanted a 300% price increase, which the satellite company wouldn’t pay. But the companies aren’t disclosing financial terms. Here’s DirecTV’s release:
EL SEGUNDO, Calif., Jan. 26, 2012 – DIRECTV released the following statement today:
“We are pleased to have reached an agreement to end the Sunbeam blackout, and regret that any of our customers were forced into the middle of a business dispute where they should never have been in the first place. We believe, like many, the public interest is best served by allowing customers to keep their local broadcast stations as we negotiate future agreements, rather than being denied access by broadcast stations and used as leverage in what should be a private business matter.”
The Sunbeam-owned stations – WHDH and WLVI in Boston and WSVN in Miami – are now available for DIRECTV customers in those cities.