Bob Pittman’s executive skills may be open for debate following his role in the AOL Time Warner debacle. But one thing’s for sure: He likes to think big, and bring PR sizzle to his businesses. The latest example? The CEO of Clear Channel Media Holdings just re-branded Clear Channel Radio — it’s now Clear Channel Media and Entertainment. The announcement follows the hot-ticket party for Clear Channel’s iHeartRadio that Pittman threw in Las Vegas at this week’s 2012 International CES.

Attendees included music celebs Will.I.Am, 50 Cent, Akon, Coolio, and Jimmy Iovine, and comic Andy Dick.  The goal, it seems, is to move the spotlight away from Clear Channel’s stodgy media — its 850 radio stations — and toward sexy digital enterprises including iHeartRadio,  HD digital radio channels, and services for in-vehicle entertainment and navigation systems, as well as live events.  “Over the last few years, I’ve watched as Clear Channel Radio has pushed beyond the traditional boundaries of radio to reach more Americans every month than any other media company through an unmatched combination of broadcast, satellite, online and mobile assets,” Pittman says. Clear Channel’s properties include Premiere Radio Networks (its syndication stable includes Ryan Seacrest, Rush Limbaugh, and Delilah), Total Traffic Network, TV and radio ad sales firm Katz Media Group, and RCS (it provides scheduling and broadcast software for radio, Internet and television stations).