Continuing to ramp up its interests in the movie biz, UK supermarket giant Tesco is launching its own version of a digital locker with an initiative that will allow customers who buy a physical DVD or Blu-ray in-store to also have access to the content online. Tesco is launching the service in conjunction with digital movie service Blinkbox, in which the retailer acquired a majority stake earlier this year. The program starts with the release of Harry Potter And The Deathly Hallows Part 2 on DVD and Blu-ray at midnight tonight in the UK. The service is open to all Tesco Clubcard customers who link their Clubcard and Blinkbox accounts. Clubcard’s a fidelity program that allots points for money spent at Tesco supermarkets which are then redeemable for Tesco products.
Along with Harry Potter, there are 24 other titles currently available including The Hangover Part 2, The Smurfs and Conan The Barbarian. Once physically purchased, the titles will be available for viewing through Blinkbox on PCs, Macs, PS3, LG and Samsung Smart TV and soon on Xbox 360 and the iPad. Tesco calls the bundling initiative a first for the industry. It somewhat echoes the Ultraviolet system, which provides access to content across multiple platforms and has the participation of most of the major studios, VOD providers and … Tesco Entertainment. In the past year, Tesco moved deeper into the movie biz by partnering with Amber Entertainment to make feature versions of best-selling novels.
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