Ofcom, Britain’s communications regulator and competition authority, today announced the conclusion of a review of how TV advertising is bought and sold in the UK. Back in June, the organization stated that it would look into the business of advertising to determine if certain practices could prevent, restrict or distort competition. Particular areas of concern were transparency of pricing; bundling of airtime combined with the possible market strength of different companies; and the limited evolution of the trading model and its possible impact on innovation. Having found no clear evidence of harm to consumers, the group opted not to refer the matter to the Competition Commission. Separately, Ofcom has concluded that the rules governing the number of minutes of advertising on UK TV are sufficient and for the moment require no action.
Subscribe to Deadline Breaking News Alerts and keep your inbox happy.