Regis Philbin’s last day on Live! With Regis & Kelly on Friday delivered a boisterous 7.3 rating/23 share in the metered markets. It capped six weeks of ratings growth for the daytime syndicated talk show leading into Regis’ grand finale. For comparison, the final epsode of Oprah Winfrey’s daytime show in May posted a 11.7/27 but TV usage in the afternoon is higher than in the morning when Live! airs, and unlike with Oprah, this is not the end of the show but the Philbin era on it. (Live! continued today with Kelly Ripa and first guest host Jerry Seinfeld.) On Friday, Live! was No.1 in its time period in all metered markets except St. Louis and Memphis. Come on, St. Louis and Memphis, no love for Rege?!
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