Martha Stewart Living Omnimedia, looking to find ways to boost advertising sales in its flagship publishing unit, has hired former iVillage ad-sales boss Joe Lagani for the newly created position of chief revenue officer. He will be tasked with leading sales across all of MSLO’s units — including magazines, the website and apps, and TV and radio — as well as to spearhead cross-platform integrations and brand partnerships. Lagani’s experience includes stints at Glam Media and as VP and publisher of Conde Nast’s House And Garden; he also was publisher of Country Home and advertising director at Ladies Home Journal. “(Lagani has) been a major force in the lifestyle space his whole career and has proven his ability to turn around performance and lead great teams,” said MSLO president and COO Lisa Gersh — herself from the lifestyle media world as co-founder of Oxygen Media — in announcing the hire today. MSLO reported a decline in print ad pages in its recent third quarter, which saw its TV and merchandising revenue grow.
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