Joining the ranks of Ashton Kutcher, Justin Bieber and Lady Gaga in promoting tech startups, Leonardo DiCaprio has surfaced as one of a group of investors who put up $4 million in seed money for visual social media platform Mobli, tech news site Mashable reports. “Mobli allows people from all over the world to share moments,” says DiCaprio, who is taking an advisory post. The way users “share” those moments is by taking photos and videos that Mobli tags automatically with a location or major event that makes it possible to follow specific users, locations and topics. Lukas Haas is another investor. One thing that distinguishes Mobli from similar platforms is the participation of high-recognition names like DiCaprio, David Arquette and even Paris Hilton (remember her?). DiCaprio has posted only seven times, but has more than 8,000 followers. His Leonardo DiCaprio Foundation has separately posted 24 times. But those 31 posts have accounted for 163,244 “media views” — which as DiCaprio, Kutcher and other celebs illustrate, a little goes a long way.
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