The CW has bought Trending, a drama series project executive produced by Katherine Heigl, while Fox has bought Step-Dan, a multi-camera comedy written by Dan Lagana.

Inspired by the Cynthia Langston’s novel Bi-Coastal Babe, which Heigl read and fell in love with, Trending is about 26-year-old Lissa Bennett whose job is to search for the newest and hottest emerging trends in order to keep her corporate clients ahead of the curve but finds it difficult to predict the trends in her love life as well. Gren Wells will write the script and will executive produce with Katherine and Nancy Heigl through their Abishag production company, Lakeshore’s Tom Rosenberg and Gary Lucchesi as well as Daniel Rosenberg. CBS TV Studios is producing. Wells most recently wrote the romantic comedy A Little Bit of Heaven, starring Kate Hudson and Gael Garcia Bernal. Katherine and Nancy Heigl, who served as executive producers on the Katherine Heigl-starring movies The Ugly Truth and Life As We Know It, have been building a TV footprint for their Abishag banner. The company is involved in HBO’s movie adaptation of Ann Hood’s novel, The Knitting Circle, which is in development with Craig Wright writing and Katherine Heigl attached to star. Paradigm reps Heigl and Wells who is managed by Alan Rautbort.

Dan Lagana’s Step-Dan, from Warner Bros. TV, is inspired by Lagana’s real-life experience being a young step-dad and centers on a twenty-something guy’s relationship with his older wife and her young son. Lagana is writing/co-executive producing. Lagana co-created with comedian Bo Burnham and is executive producing the Burnham-starring comedy Zach Stone, which was recently picked up to series by MTV. On the feature side, Lagana, repped by CAA and the Gotham Group, is writing The Pool for Fox and Chernin Entertainment, with Will Speck and Josh Gordon attached to direct, and Spanking Shakespeare for Paramount.