BASKING RIDGE, N.J. – Verizon said today that it is the official wireless partner of THE X FACTOR, which premiered last night and continues tonight from 8:00-10:00 PM ET/PT on FOX, and it has joined forces with THE X FACTOR as the presenting sponsor of The Xtra Factor App for smartphones and other mobile devices including tablets. The free App, available now, will give customers unprecedented access to this fall’s most-anticipated new TV show with exclusive content and features available only to Verizon Wireless customers. Verizon Wireless customers will also have the chance to vote for contestants from within the smartphone App during the voting window directly following the live performance shows of THE X FACTOR later this fall.
The Xtra Factor App presented by Verizon immerses customers in THE X FACTOR experience on their smartphones and other mobile devices with exclusive, live, behind-the-scenes streaming video during the performance shows. Customers can experience the pre-performance backstage frenzy and post-performance emotional reactions of the contestants on their phones while at the same time watching the live shows on television. Verizon Wireless customers will also be able to click on the image of their favorite contestant to vote using the App.
“Verizon’s mobile technology lets customers watch TV in entirely new ways,” said John Harrobin, vice president, marketing at Verizon Wireless. “The Xtra Factor App will be a companion screen to the TV broadcast and give our customers a front row seat to the hottest show of the fall.”
“I think it’s fantastic that Verizon is giving everyone a chance to watch what’s going on backstage on The Xtra Factor App and to stay connected with the show and each other,” said Simon Cowell. “I’m looking forward to reading everyone’s comments!”
“We are very excited to be partnering with Verizon Wireless on THE X FACTOR,” said Jean Rossi, president of FOX One and executive vice president of sales for FOX. “The collaborative nature of Verizon Wireless will give us the opportunity to unleash innovative entertainment beyond an organic integration, and their technological expertise will elevate THE X FACTOR consumer experience across multiple screens.”
The Xtra Factor App will be available in the Android Market™ and iTunes® Store with basic features, including video-on-demand and tweeting from within the App to wireless customers with a compatible device. In addition to video content, all fans with the App will be able to participate as the Verizon Fifth Judge during the live performance shows, rating contestants based on various criteria, then posting their individual rating to their Facebook® news feed. Verizon will also have a presence at TheXFactorUSA.com with features including a virtual set tour and video-on-demand.
All Verizon smartphones require a data package. Message and data charges apply to the download and use of The Xtra Factor App.
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