EXCLUSIVE: Paradigm just announced internally that Rick Faigin of PMK*BNC has joined the Hollywood agency as the new head of the Marketing department. “He spent the past 8 years developing, negotiating, and executing multi-platform brand partnerships for companies such as Samsung Mobile, Bacardi, Audi, Activision, Gatorade and T-Mobile. Rick specializes in the strategic integration of brands with entertainment, having recently crafted deals for Bacardi with Paradigm client The Black Eyed Peas and Samsung Mobile with the Glee Live tour, among others. His most recent project, Samsung Mobile’s Summer Krush concert series, is currently underway featuring artists such as Paradigm client Coldplay as well as Lenny Kravtiz, Cee-Lo Green and Pitbull.”
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