Martha Stewart Living Omnimedia is looking to shore up its struggling TV operations with the hire of Geoffrey Darby as General Manager of the company’s TV division. Darby, 25-year TV veteran who recently served as EVP of programming for The Weather Channel and president of production for Oxygen Media, will oversee production and television operations, reporting to recently appointed MSLO president and COO Lisa Gersh. Additionally, Michael Morrison, who will report to Darby, has been named executive producer of The Martha Stewart Show, which launches its seventh season on Hallmark Channel on Sept. 26. Morrison previously served as a programming consultant and executive producer at A&E. When MSLO tapped Gersh in May as COO to become CEO within 12-20 months, the company also announced that it has retained advisory firm Blackstone Advisory Partners, sparking speculation that it is considering a sale.
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