Crown Media Family Networks (CMFN), a division of parent company Crown Media Holdings Inc. and home of Hallmark Channel and Hallmark Movie Channel, has named Alexandra Smith and Ayn Prince as directors of programming for Hallmark Channel and Hallmark Movie Channel, respectively. Smith and Prince are both located in Studio City, CA and will report into Darren Melameth, vice president of programming, planning and scheduling.

“Alexandra and Ayn come to Crown Media with extensive backgrounds in research and program planning with robust knowledge of the industry marketplace,” said Melameth. “They will play instrumental roles in the execution of all aspects of strategy and scheduling for the networks and will work in tandem to enhance programming and brand initiatives across both networks .”

As director of programming for Hallmark Channel, Smith will be responsible for managing the day-to-day process of implementing original movies and series to on-air. She will oversee the scheduling database (SIMS) and work closely with department heads of programming, original movie development, and scheduling and acquisitions, in order to effectively develop and execute the network’s goals.

Previously, Smith was the manager of international program planning and acquisitions at NBCUniversal, Inc. – where she formulated long-range schedule strategies across multiple international territories for E! & Style. She has also held positions at Tangerine Global; the Tennis Channel; Lief, Cabraser, Heimann & Berstein, LLP; and Irell & Manella, LLP. Smith earned a bachelor of arts degree at the University of California – Santa Cruz.

In Prince’s role as director of programming for Hallmark Movie Channel, she will be charged with overseeing the monthly program schedules and highlights for the network – which includes stunt and event planning, and working closely with Smith to tactically maximize program inventory. She will also be responsible for capitalizing on marketplace trends and conditions to create an optimal on-air schedule for viewers.

Prior to joining CMFN, Prince was the manager of research for Disney Channels Worldwide. At Disney, she played a key role in scheduling decisions with her daily market analysis of Disney’s programming against competitors. In addition, Prince oversaw research projects for short-term and long-term strategy which included series performance trending, competitive programming trends and cultural events. In her 10 years in the industry, Prince has held positions at SOAPnet, ABC Family, ABC Daytime, Sony Pictures Television, NC, United Paramount Network and Paramount Pictures Studios. She holds a degree in Electronic Media Management from the California State University – Northridge.