September seemed to smile on Anderson Cooper. CNN says that its prime time ratings for the month are up 46% (to 253,000) in its target 25-54 demo, and 34% (to 769,000) in total viewers, vs. the same time last year. And a big part of that is due to Anderson Cooper 360: In the competition with Fox News and MSNBC, CNN says that AC 360 was the only 8 PM ET news show whose audience grew. It was up 36% in the demo (212,000), while MSNBC’s The Last Word fell 35% (185,000) and Fox’s O’Reilly Factor was off 14% (611,000). For full-day ratings, CNN says it’s up 16% in total viewers (450,000) and 25% in its demo (148,000). By contrast, MSNBC was up 4% in total viewers (412,000) and 2% in the demo (143,000), while Fox was up 2% in viewers (1.06M) and down 3% in the demo (264,000).
Meanwhile Cooper’s syndicated daytime talk show for Warner Bros TV, Anderson, is off to a promising start. It averaged a 1.3 rating a 4 share in its second week, up 30% and 33%, respectively, compared with Week 1. The numbers are better for his target of women 25-54: His share in that demo was up 50% in major markets including New York, Los Angeles, Chicago, and San Francisco.
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