The low-budget film based on the hit Channel 4/E4 TV comedy series about four hapless teenage boys looks set for a big weekend in the UK. The Inbetweeners rang up $4.25M from 409 sites in its first day of previews for Entertainment Film Distributors Wednesday. That’s more than last year’s biggest UK production, StreetDance 3D, took in on its first weekend and previews combined.
Mark Batey, chief executive of the Film Distributors’ Association, indicated that the impressive first day could prompt exhibitors to increase its screen count. “This is an absolute bullseye score for the UK cinema audience around the country; that 15 to 24 demographic is key.” A two-for-one ticket offer sponsored by a mobile phone company boosted admissions. The film is directed by Ben Palmer and written by Damon Beesley and Ian Morris, the creative team from the TV version who are also behind the MTV Inbetweeners series adaptation, slated to launch next year. Producer Christopher Young and the cast are in, too. Film4 financed and produced with Young Bwark. IM Global is handling international sales on the film, which does not have a U.S. distributor.