ABC’s latest original drama, The Lying Game, was slow out of the gate on Monday, launching with 1.4 million viewers, holding onto 58% of its Secret Life of the American Teenager lead-in (2.4 million). That was lower than the soft opening of fellow rookie The Nine Lives of Chloe King, which drew 2.2 million in its June debut. It was also lower than other recent ABC Family premieres, including Pretty Little Liars and Make It Or Break It, which both opened with 2.5 million viewers. ABC Family’s benchmark this summer has been breakout hit Switched at Birth, which opened with 3.3 million viewers in June while breaking young demo ratings records for the network.
Also on Monday, Style’s new reality series Tia & Tamera leaped by double-digits in Week 2. The show’s second epiosde drew 920,000 viewers, up 22% from last week’s premiere to become the second most-watched telecast ever on the network. It also scored Style’s highest delivery ever among Women 18-49 (524,000, up 47%) and Women 18-34 (316,00, up 56%).