The “new” Miramax keeps expanding in all sorts of interesting ways:

SANTA MONICA, CA – August 23, 2011 – Miramax today announced that Beth Minehart has joined the company as SVP, Global Digital, reporting directly to Miramax CEO Mike Lang. Minehart will be responsible for all digital initiatives and sales across the company, including day-to-day management of and the continued build-out of Miramax’s Facebook app (Miramax eXperience). She will also work closely with Eric Doctorow, EVP, and Joe Patrick, SVP, Sales, on all digital transaction and sales efforts.

“This is another important step for Miramax becoming a global company, and underscores our commitment to innovation in the digital market,” said Lang. “Beth is a well-known digital executive with a proven ability to think and execute outside traditional parameters, and we believe she will take Miramax’s early efforts with great platforms like Netflix, Hulu and Facebook to the next level.”

Prior to joining Miramax, Minehart served for more than 14 years in several senior roles at NBC Universal. Most recently, Minehart served as Executive Vice President, International New Media, where she led international strategy and licensing for all NBCU content across all digital platforms. Prior to that, as a Senior Vice President, Minehart also held roles with Corporate Business Development and International Sales Strategy. Minehart joined NBCU in 1997 as Vice President, Business Development, Universal Television & Networks Group. Minehart also served as Director, Worldwide Pay Television and Pay-Per-View at 20th Century Fox Film Corporation. Minehart received an MBA from Harvard University and received a BA from University of California, Los Angeles.