First we heard last Friday, then we heard yesterday. Now the deadline for companies to make a bid in the auction for Hulu is Friday, with Yahoo, Google and Amazon among those looking closely at the online streaming video service owned by News Corp, Disney, Comcast and Providence Equity Partners. A source told Reuters that the extension was to give potential buyers more time to do their due diligence with Hulu’s financials. Bids are expected to come as high as $1.5 billion-$2 billion, but there are still questions about whether that price will be for the entire site or for bits and pieces, like its coveted license agreements with content providers.
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