You know those living statues that look like they’re motionless until the cleverly disguised mime moves and startles passersby? Fox is seeking a similar effect with a new promo campaign for its new and returning series. The network is placing full-motion video ads in mall kiosks across in 12 markets, including New York, Los Angeles, Chicago, San Francisco, Washington DC and Philadelphia. Fox is the first TV network to implement the moving ads technology to the digital billboards, which have so far been predominantly static. The interstitials were produced by Fox’s marketing team led by Joe Earley specifically for the kiosk buys. Here are computer-generated video renderings of how the ads will look in their mall environment with Fox’s highest profile new fall series as examples — comedy New Girl, prehistoric drama Terra Nova and singing-competition series The X Factor. New Girl star Zooey Deschanel is a standout with her spot-on reactions.
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