Magazines pretty much held on to customers in the first half of 2011 according to a report today from the Audit Bureau of Circulations. Subscriptions and single-copy sales at 418 of the most popular titles only fell 1.4% vs the same period last year. The tally was down 2.3% this time last year vs 2009. People continues to lead the pack among entertainment and celebrity-driven magazines: Its average circulation of 3.56M was flat with last year. TV Guide comes in second at 2.02M — its 3.3% decline is a vast improvement from last year when it dropped 28.7%. It was followed by US Weekly (1.98M, +1.4%), Entertainment Weekly (1.80M, -0.1%), Star (880,256, -7%), OK! Weekly (747,040, +7.5%), and National Enquirer (659,562, -9.2%). Money still leads the business and finance magazines with 1.92M, -0.05%. Trailing are Forbes (928,900, +0.7%), Bloomberg BusinessWeek (921,839, +0.1%), Fortune (845,043, -1.4%), and The Economist (844,387, +2.6%).
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