Netflix is about to become less compelling bargain for people who want to stream videos and also watch DVDs: The company’s abandoning its $9.99 a month plan that enabled subscribers to watch unlimited video streams and also have one DVD out at a time sent via mail. The price for that combo service will jump to $15.98 as Netflix requires consumers to separately order unlimited streaming for $7.99 a month or 1-at-a-time DVD rentals for $7.99. The new pricing begins immediately for new customers, and on Sept. 1 for existing ones. Netflix already offered the streaming-only service, and is spinning this as a price break for DVD-only subscribers. “By better reflecting the underlying costs and offering our lowest prices ever for unlimited DVD, we hope to provide a great value to our current and future DVD-by-mail members,” Chief Service and Operations Officer Andy Rendich said in a release.