Here’s what happened: I got fed up with games purporting to be about Hollywood but not reflecting the real Hollywood. You know — the nasty Hollywood. So I came up with my own authentic Deadline Hollywood Game which smart people then developed. (Remember, DH doesn’t cover the gaming world. And I’m still going to refer to Sumner Redstone as “the old coot”.) So let me say to any naysayers: Eff you. The game is cool. You’ll be on my leaderboard soon:




LOS ANGELES, CA (July 19, 2011) — Nikki Finke’s, Paramount Digital Entertainment, and Liquid Entertainment announce the upcoming release of the ‘Deadline Hollywood Game’ on Facebook this summer. True to’s mission to report on the inner workings of the entertainment business, this new Facebook game allows players to experience what it really takes to make it in Hollywood. The ‘Deadline Hollywood Game’ is designed for wannabes and showbiz moguls. It also becomes the first game of its kind to incorporate real-time breaking news that influences gameplay.

Just like the internationally known website filled with entertainment news and rare candor on which it is based, the ‘Deadline Hollywood Game’ introduces the real Hollywood where power, relationships, and influence are as important as money (and sometimes more so). The game employs the same mixture of street smarts and dumb luck to make it in The Industry by allowing players to choose one of several career paths – actor, screenwriter, producer, director, agent, studio executive – leading to success or ruin.

In the real Hollywood where information is major currency, the more you know about the business the better you can maneuver.  So the ‘Deadline Hollywood Game’ will usher in the next generation of Facebook play by incorporating’s real-time breaking headlines to influence actions and reputations – with the effect of making the game as unpredictable as filmmaking itself.

Thomas Lesinski, President of Paramount Digital Entertainment, said: “To capture the essence of the inner workings in Hollywood, this game incorporates actual entertainment news feeds as reported by which is an innovative next step for the Facebook game platform. There is nothing in the marketplace today that comes close to this level of authenticity.”

The ‘Deadline Hollywood Game’ will launch this summer with invitation-only play by select showbiz insiders. Facebook users can pre-register at to be among the first people to know when the game goes live and to be entered to win a Hollywood Mogul Swag Bag. Additionally, 40 runners-up will win a pair of movie tickets courtesy of Hollywood Movie Money.

Like every new ambitious arrival in Hollywood, players will begin on the bottom rung. “I started thinking about creating a realistic Hollywood game about three years ago, and I kept coming back to the many interviews that began, ‘I arrived in town with $50 bucks in my pocket and lived in my car while I looked for that first job,” said veteran journalist Nikki Finke, who is President, Founder, and Editor-in-Chief of From there, players try to run the town before they’re run out of town. Driven by relentless ambition, some well-played moves and successful movies, plus a big set of cojones, game users can manipulate situations to catapult themselves from anonymity to celebrity readying an Oscar acceptance speech. Along the way, they’ll find that the ‘Deadline Hollywood Game’ utilizes the same pithy intel and snark about The Industry as the website, with quips like “If you want to make it in Hollywood, move to New York” and “If you want to get a screenplay made, write a novel.”

Noted Finke: “The ‘Deadline Hollywood Game’ will allow experienced gamers, real-life Hollywood players, movie fans, and casual users to truly experience the grit, intrigue, and rivalry of the Hollywood industry. And just like the real town, this game is not for every schmo — only the strongest will survive.”

Liquid Entertainment, an award winning development studio, worked with Nikki to develop the gamed based on her idea.  Paramount Digital Entertainment is publishing and distributing the ‘Deadline Hollywood Game’ this summer.  Paramount Digital Entertainment recently won four awards at the 2011 E3 for its upcoming multiplatform STAR TREK game in stores in 2012. [ does not report on the digital gaming industry and does not cover Liquid or Paramount Digital.]

“Deadline Hollywood Game has been an exciting project for us,” said Holly Newman, Chief Executive Officer of Liquid Entertainment. “Being able to do live updates to the game’s content to incorporate the real headlines from means that players will be able to stay connected to the real Hollywood while trying to conquer the virtual one.”

“No media outlet is more plugged into the behind-the-scenes of Hollywood business than, which sets the agenda for news and opinion,” commented Jay Penske, CEO of’s parent company PMC. “With real time news updates, there is no better way to experience Hollywood than through a game based on the website.”

ABOUT DEADLINE.COM was born out of veteran journalist Nikki Finke’s must-read 24/7 ‘Deadline Hollywood’ website which began in 2006 and became a uniquely candid and authoritative source for delivering news and commentary about entertainment. Always focused more on the “business” instead of the “show” of film and television, her website delivered the story behind the story, the truth beyond the press release, the details that the people in power didn’t want journalists to know. Finke’s website was purchased in 2009 by PMC digital media company CEO Jay Penske who renamed the website and staffed it with more deeply sourced top editors and writers and expanded its online reach to print and soon TV. Now is renown as an award-winning must-read for influencers and leaders in the global media business and regularly included on lists of top entertainment and news websites compiled by Time, Forbes, and Vanity Fair magazines, to name a few.

Paramount Digital Entertainment (PDE) is a division of Paramount Pictures Corporation. PDE develops and distributes filmed entertainment across worldwide digital distribution platforms including online, mobile and portable devices, videogames, and emerging technologies.
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. The company’s labels include Paramount Pictures, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films and Nickelodeon Movies. PPC operations also include Paramount Digital Entertainment, Paramount Famous Productions, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studio Group and Paramount Television & Digital Distribution.

Founded 12 years ago, Liquid Entertainment has dedicated itself to creating original IP and crafting unique experiences through video games. Our projects spawn all gaming environments – PC, consoles, web, social and mobile. Liquid is behind several PC and console classics including Rise of the Argonauts, the original Battle Realms and Dragonshard.

Penske Media Corporation (formerly known as Media Corporation) is a leading digital media and publishing company founded by Jay Penske in 2004. PMC owns and operates a unique portfolio of branded digital media properties that deliver the web’s best original content in categories including entertainment, tech, automotive, breaking news, finance gadgets, media, film, sports, beauty, and style. By leveraging its distribution and digital media platform, PMC engages with audiences across the web, television, mobile, print and social media — reaching more than 20 million consumers monthly. PMC’s expanding portfolio includes leading brands such as:,,,,,,,, and prominent award shows: The Style Awards (, Young Hollywood Awards (, and Breakthrough of the Year Awards ( 

For more information about PMC and its businesses, visit

Media Contacts:

Meg O’ Brien, Attention PR (For Paramount Digital Entertainment)
917.621.4381 o.
314.749.1826 c.

Jennifer St. Clair – Paramount Digital Entertainment
323-956-2993 o.
323-481-6841 c.

Susan Arons – Rubenstein Communications (For Paramount Pictures)
212-843-8033 w.
917-751-1776 c.