How effing hot is Chris Hardwick as an emerging name/brand in the nerd-geek footprint? Sizzling. First BBC America signed comedian, writer, and web personality Chris Hardwick to host the channel’s new Saturday night comedy block launching June 18th, Ministry of Laughs, and committed to a pilot/special based on Hardwick’s Nerdist podcast. Now Hardwick is selling 50% interest in his Nerdist Industries to Peter Guber’s and Peter Levin’s GeekChicDaily in a deal announced today. The pop culture newsletter will be investing in blowing up the platform and cross-leveraging their respective audiences. Nerdist Industries consists of a wildly popular blog at; a top five comedy/popular culture podcast on iTunes (recently named as one of the Top 10 best comedy podcasts by Rolling Stone), a following of 1.4 million Twitter fans, and a book, “The Nerdist Way,” to be published on November 1st by The Penguin Group. Nerdist Industries is also the production company behind the animated pilot Hard N Phirm’s Musical Time Hole at IFC and is producing the Nerdist pilot for BBC America. GeekChicDaily’s investors and partners also include Legendary Pictures, Joe Roth, Bob Pittman, Seattle venture capitalist Mike Slade, Machinima CEO Allen DeBevoise, and Japanese media juggernaut Yoshimoto Kogyo. “I envision a Nerdtopia where video games are free, Cheetos are currency, and robot concubines sate our sexual thirsts. I am confident that Peter Levin, his brain-trust of genius partners and their combined business acumen will provide the infrastructure to help me accomplish this,” said Chris Hardwick in a statement. Alex Murray of Brillstein Entertainment Partners represented Hardwick and Nerdist Industries in the transaction. [Full Disclosure: Peter Levin was my business agent in the sale of Deadline.]