On the heels of NBCUniversal signing a 10-year deal with the NHL this spring, NBCU has taken an equity stake in Guardian Media Entertainment, the partnership between comic book icon Stan Lee and NHL Enterprises. In exchange, NBCU will provide promotional support worth multi-millions of dollars for The Guardian Project, the Stan Lee superhero franchise featuring 30 superheroes representing each NHL club. GME, which started off with comic books, a novel and merchandise, is in early discussions for development of a television series. Long-term plans include the creation of films, games, a theme park presence and global extensions.