The new Miramax continues to make digital deals for its movies. Today, the company announced a multiyear agreement with Hulu that will make its films available on the ad-supported streaming service, as well as to subscribers at Hulu Plus. The news comes a couple of weeks after Miramax made a deal with Netflix, a first for its fare on a digital subscription service. “Making our films available via premium digital distribution channels is extremely important to Miramax,” said Mike Lang, CEO of Miramax. “Hulu has established its presence in the market as a leader in innovation and in delivering value for consumers and content owners.” The studio has been stepping up its efforts in digital distribution, recently bringing in TV industry veterans Lindsay Gardner and Bob Cook as strategic advisers to help guide that initiative among others.
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