ABC Done With Upfront Selling
CBS is the latest broadcast network to wrap its upfront sales. The most-watched network went into the upfront market with a hefty original target of a 18% CPM increase, double the increase it got last year. There was some gamesmanship involved in the high starting asking price, and CBS finished ahead of the other nets in terms of CPM increases, which were in the 13%-15% range. CBS netted $150 million more in upfront coin than last year’s haul of $2.4 billion-$2.5 billion, selling about 80% of its ad inventory.
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