The American Film Market will launch a new five-day program, the AFM Conference Series, when the annual global film sales confab convenes Nov. 2-9 in Santa Monica. AFM organizers also will introduce Industry Conversations, daily discussions led by visionaries, trendsetters and experts free to attendees. Here’s the Conference Series schedule:

Friday, Nov. 4 – Finance Conference
Leading CEOs, filmmakers, financiers and studio executives converge to explore the current state of independent film financing.

Saturday, Nov. 5 – Pitch Conference
Attendees will first learn the essential rules and tools of pitching from the experts. Then, in the AFM’s own variation of The Voice and American Idol, volunteers from the audience will pitch a panel of Hollywood decision makers who will give unvarnished feedback on each pitch.

Sunday, Nov. 6 – Marketing Conference
The gurus behind the most successful and innovative marketing campaigns discuss reinventing the marketing wheel, explore how the consumer can be the most effective marketing tool and reveal how to win over the broadest possible audience.

Monday, Nov. 7 – Production Conference
Brand integration and packaging often play an important role in the filmmaking process. From big-budget blockbusters to art and genre films, the creative visions of directors, writers and producers are being supported, yet challenged, by these new business models and opportunities. Agents, advertisers and producers disclose what is going on behind the scenes and how to seamlessly incorporate these new decision makers into the production process.

Tuesday, Nov. 8 – Distribution Conference
Industry leaders disclose their successful strategies for managing and monetizing the proliferation of global platforms and changing release strategies. They will also separate fact and fiction about limited and specialized releases, film festivals and straight-to-VOD.