ABC joined Fox and the CW in wrapping its upfront sales, the first of the Big 3 to do so. The network wouldn’t comment beyond its official statement, but I hear that in primetime, it landed CPM increases in the 11%-12% range, up from 8%-9% last year. (ABC has the second-highest base CPM behind Fox.) The volume is also up, about 10%, to $2.4 billion-$2.5 billion. The tally does not include sports as well as ABC’s biggest yearly event, the Academy Awards. It’s been a strong upfront selling season for the broadcast networks so far. “It’s a very robust marketplace,” one network insider said. Here is ABC’s statement:
“Buoyed by a strong response from advertisers to a schedule that was equal parts stability and ambition that includes TV’s No. 1 Drama and No. 1 Comedy and many buzz-worthy new additions, ABC has concluded its upfront negotiations, achieving significant increases in pricing. This positive response helped drive great volume across the board, and across all dayparts, and reinforced the confidence that national advertisers have in the power of ABC.”
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