Consumers worldwide spent $2.4 billion last year on merchandise related to Toy Story 3, helping Disney to easily reclaim the No. 1 position on License! Global magazine’s annual tally of the top sellers of stuff emblazoned with trademarked characters and logos. Disney accounted for about $28.6 billion in sales of T-shirts, caps, toys, lunch boxes and other consumer goods, which comes to 15.5% of the total for the top 125 companies. The results would have been even more lopsided if the magazine had attributed to Disney the $5.6 billion in merchandise sales for Marvel Entertainment, which ended the year in sixth place. Disney’s poised to move a lot more stuff this year: Consumers have spent more than $8 billion since 2006 on goods related Pixar’s Cars. The release of Cars 2 could propel “the largest licensed merchandise program of the year” and make Cars “a true classic,” the magazine says. Other entertainment companies also did well in 2010. Warner Bros came in fifth with $6 billion in sales, and should top that sales figure this year with stuff related to Harry Potter and Green Lantern. Nickelodeon came in seventh with $5.5 billion. DreamWorks Animation was 16th with $3 billion, closely followed by Lucasfilm, which also generated $3 billion mostly from Star Wars merchandise. Cartoon Network was 24th with $2.4 billion. And 20th Century Fox was 26th with $2 billion. One tidbit: Get ready to see a lot of stuff emblazoned with Simon Cowell’s mug. FremantleMedia Enterprises, which also handles American Idol, plans to make sure that store shelves are filled with merchandise related to the U.S. launch of The X Factor.
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