After ABC, NBC and CBS dropped their Sunday movie franchises several years ago, the only vestige of the old glory days of TV movies on broadcast was Hallmark Hall of Fame on CBS. That now is gone too as CBS has opted not to renew its deal with Hallmark that included three movies a season for the past 16 years. There was no chance CBS would continue the once-prestigious showcase that now drags down its Sunday averages. The most recent (and now last) Hallmark Hall of Fame movie on CBS, Beyond the Blackboard, managed a meager 1.3/3 in adults 18-49 two weeks ago. “This is a partnership that has served CBS very well for many years,” CBS said in a statement. “Hallmark Hall of Fame is a first-class organization, and we wish them nothing but success in their future.”
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