Eight months after Denis Leary and Jim Serpico’s New York-based film and TV production company Apostle launched a management division with the hire of veteran New York-based comedy representative Conan Smith, Apostle Management is opening a West Coast office in Los Angeles with the appointment of lit manager George Heller from Principato-Young. Apostle Management was created to work with writer/director/stand-up comedians out of New York. Clients Joe DeRosa and Robert Kelly, along with 3 Arts-repped actor-comedian Billy Burr, recently debuted their short film, Cheat, at the Tribeca Film Festival, leading to them selling a book to Simon and Schuster and a half-hour series project to FX, which Apostle will produce. Heller’s clients include feature writer Johnny Rosenthal, directors Rob Epstein & Jeff Friedman, TV writer Vic Levin, novelist Sascha Rothchild, and commercial director Bryan Buckley. He also manages writer-director Gavin Wiesen whose Sundance film The Art of Getting By is being released by Fox Searchlight next month.