The Walt Disney Co. has reversed course and withdrawn its applications to trademark SEAL Team 6, the name of the elite Navy unit that killed Osama bin Laden. According to the Wall Street Journal, the Navy filed its own applications for rights to “SEAL Team” and “Navy SEALs” about a week after Disney, with a Navy spokesman saying, “We are fully committed to protecting our trademark rights.” A Disney spokesman said the company was withdrawing “out of deference to the Navy.” Disney planned to use the trademark to sell merchandise and, according to a WSJ source, develop a show based on the Navy unit for ABC.
Bin Laden’s death has sparked action on several projects related to the former Al-Qaeda leader. Deadline has already reported that Sony Pictures is close to a deal to distribute a project from The Hurt Locker director Kathryn Bigelow and writer Mark Boal about the raid that killed bin Laden, and also that Universal is prepping a Navy SEAL movie from Peter Berg, an adaptation of Marcus Luttrell’s Afghanistan War memoir Lone Survivor.
Subscribe to Deadline Breaking News Alerts and keep your inbox happy.