The Cameron-Pace Group, announced today at the start of the National Association of Broadcasters confab in Las Vegas, “seeks to accelerate worldwide growth of 3D across all entertainment platforms including features, episodic and live television, sports, advertising and consumer products.” The company, run by co-chairman James Cameron and longtime collaborator Vince Pace, will offer next-generation camera systems, services and creative tools to the entire entertainment industry, not just film. “Our goal is to banish all the perceived and actual barriers to entry that are currently holding back producers, studios and networks from embracing their 3D future,” Cameron said. “We are dedicated to building a global brand that is synonymous with high-quality 3D and spans multiple channels, from features to episodic television, and changes the boundaries of what is understood to be 3D material.”
Cameron and Pace developed under Pace’s company PACE the Fusion 3D system, which was used for the 3D in such films as Avatar, Tron: Legacy and U2: 3D. PACE has begun the formal rebranding process, and its operation under the Cameron-Pace Group banner is effective immediately. CPG will be headquartered in Burbank, Calif., the current home to PACE.
CPG already is working on film projects that include Pirates of the Caribbean: On Stranger Tides, Transformers: Dark of the Moon, The Three Musketeers,The Invention of Hugo Cabret, Life of Pi and 47 Ronin.