For the first full week since ABC’s April 14 cancellation of soaps All My Children and One Life To Live, the latter, which had been the stronger performer of the two, showed big ratings gains. OLTL was the third most watched daytime drama with 2.762 million viewers, ahead of ABC’s General Hospital, which the network opted to keep, AMC and NBC’s Days of Our Lives, which also has been renewed for next season. Compared to last week, OLTL was up by 263,000 viewers and vs. the same week last year, it was up by a whopping 507,000 viewers. For comparison, with the exception of AMC, which was up by 53,000, all other dramas were down year-to-year. OLTL was also No.3 in the key Women 18-49 demographic with 690,000 viewers, ahead of Days, The Bold & the Beautiful and AMC. OLTL was the only soap to post growth both vs. last week (+22,000) and last year (+62,000 viewers). AMC was down in both categories. Second thoughts, ABC?
Subscribe to Deadline Breaking News Alerts and keep your inbox happy.