As part of the announcement of Fox Hispanic Media, Fox also said that Nat Geo Mundo, an extension of Nat Geo that aims to target bilingual Hispanic audiences, will launch July 1.
New York, NY (April 4, 2011) -– Fox International Channels (FIC) and Fox Global Networks (FGN) announced today the formation of Fox Hispanic Media (FHM), a specialized group dedicated to help marketers reach the booming U.S. Hispanic market more effectively. FHM will initially include three Spanish-language networks and their digital extensions, with a variety of distinct thematic content targeting an increasingly underserved evolved Latino mindset; FOX Deportes, a sports network; recently-launched Utilísima, a women’s lifestyle network; and just announced Nat Geo Mundo, a non-fiction entertainment network. As the U.S. Census results will confirm, the burgeoning Latino demographic will become increasingly important and FHM was created specifically to effectively reach a cross section of the community. Further details of this venture and programming for the year ahead will be unveiled at FHM’s Upfront event on May 17th in New York City at the New York Public Library.
“Advertisers know it is increasingly crucial to reach this tech savvy, bicultural Latino community and gain their loyalty,” said Tom Maney, SVP, Advertising Sales, Fox Hispanic Media. “Our specialized consortium will allow them to target a valuable consumer segment of influencers across multiple platforms and diverse demographic slices.”
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