Zanne Devine, who produced last year’s Screen Gems comedy Easy A, is launching Pacific Northwest Pictures, a multi-platform company that will acquire, produce and release films across numerous distribution platforms in Canada. It will be based in Vancouver; Devine was born and raised in Toronto. Emily Alden will run day-to-day operations as VP Production and Development. “We spent a considerable amount of time in the strategic phase, analyzing the need for and the ability of the Canadian marketplace to support a new distribution company,” said Devine, who will split her time between Vancouver and Los Angeles. “We were pleasantly surprised by the outpouring of support for a Vancouver-based distribution company.”

PNP’s first theatrical release will be You Are Here, the first feature from Toronto-based video artist Daniel Cockburn. The film, which “explores the nature of consciousness, technology and our sense of self,” stars Tracy Wright and R.D. Reid and had its world premiere at the 2010 Toronto International Film Festival. The company’s slate also includes Charlie Zone, an urban thriller starring Amanda Crew; Sisters&Brothers, a comedy starring Crew and Glee‘s Cory Monteith; and the drama Rain Down, starring theater actor Jessica Hill.