There’s still not a lot of 3D programming on cable or broadcast to satisfy those first buyers of 3D televisions. But IHS Screen Digest says today that the technology is about to find a real foothold among fans of Blu-ray discs. Some 3.2 million homes this year will have the equipment needed to watch Blu-ray discs in 3D. That a 305% increase over last year. The 3D discs can be played on Sony’s PlayStation 3 consoles as well as 3D-enabled Blu-ray players. Hollywood, of course, sees a cash opportunity. Studios will release about 65 titles on 3D Blu-ray this year, IHS says. That total will include 15 from Disney such as Tron, Beauty And The Beast, and The Lion King. As a result, the research firm predicts that US consumers will spend $160.8 million this year on discs that provide 3D images to 3D-enabled TV sets. IHS figures that consumers will buy 5.7 million 3D discs at an average of $28.33 a pop. That contrasts with $28.4 million last year based on 900,000 discs selling for $31.09 apiece. The big reason for the increase is that 3D is catching on with early adopters. IHS adds that 3D discs are catching on in the UK, Germany, and France.
Subscribe to Deadline Breaking News Alerts and keep your inbox happy.