As it is gearing up for the launch of The X Factor in the U.S., Syco Entertainment, the joint venture between Simon Cowell and Sony Music Entertainment, has made several top-level executive appointments.

Charles Garland  has been named COO Syco Entertainment and will oversee the day-to-day running of the company. Garland, former COO for 19 Entertainment, the company of American Idol creator Simon Fuller, succeeds Elis Watson who left in December.

Simon Jones has been named COO Syco Television, USA and will now oversee all of Syco’s TV operations in the US. Both Charles and Simon will report directly to the Syco Board and Simon Cowell.

Additionally, George Levendis has taken the position of Syco Television’s Head Of International and will oversee  the company’s global TV franchises like The X Factor and Got Talent, working closely with Syco’s producing and broadcast partners and the Sony Music offices around the world. “I’m delighted to welcome Charles to Syco and know he will bring his talent and enthusiasm to the future of Syco,” Cowell said. “Simon and George’s International roles will help to strengthen Syco TV’s shows around the world.”