EXCLUSIVE: McG’s Wonderland Sound and Vision has launched a new comic and graphic novel imprint to create transmedia properties out of original ideas. The first title will be Haunted City, based on an idea by screenwriter Chap Taylor. Taylor and Wonderland’s Peter Johnson will write the comic, will be published by Wonderland in association with Aspen Comics. It will simultaneously be developed into a feature script that McG hopes to direct, as well as a TV pilot that Wonderland will executive produce. A vidgame is also in the works. Taylor scripted Changing Lanes and is adapting Gideon’s War for Michael Bay and Paramount.

The comic is a dark, supernatural story set in major cities around the world, with New York the venue for the first comic.

“As a filmmaker, I want to work with talent like Chap to build new models that allow us to create more freely,” McG said. “By creating our own original properties, we can guide their development across several media simultaneously and kick off a whole new chapter of our company as a full-spectrum content provider. It also allows me to home-grow the movies I want to direct in the future.”

Wonderland has so far published comic book versions of its TV shows Supernatural, Chuck and Human Target, all through DC Comics. Haunted City will be the first to surface as a comic first, but Wonderland has already experimented with multiple platforms on Supernatural. Aside from the comic and TV show, an anime series just launched in Japan with 22 episodes and a video game is being developed.

McG is in post production on the Fox comedy This Means War, which stars Reese Witherspoon, Chris Pine and Tom Hardy. Both McG and Taylor are repped by WME and Management 360.