LOS ANGELES/NEW YORK (March 28, 2011) — Penske Media Corporation (formerly Media Corporation) today announced the hiring of David Lieberman as Executive Editor of effective April 11th. The 17-year USA Today veteran who is Senior Media Reporter and runs the USA Today CEO Forum will be based in PMC’s New York office to cover a wide array of issues including Big Media corporate finance and technological convergence as part of a major expansion of Deadline’s journalism about the media and entertainment business. Lieberman will report to General Manager, Founder, and Editor-in-Chief Nikki Finke on editorial matters and to PMC Founder and Chief Executive Jay Penske on strategic initiatives. 

An adjunct professor at the Fordham University Graduate School of Business, Lieberman will help deepen the Deadline team’s connection to current readers and attract new audiences with breaking news, analysis, and enterprise about media-related developments. Subjects he will cover include Big Media business and finance (mergers & acquisitions, earnings, Wall Street matters, governance issues), digital convergence (New Media giants Google, Yahoo, AOL; social networking like Facebook; consumer electronics like Apple TV, TiVo, Roku, and PlayStation; mobility platforms like iPad, smartphones, and automobile-based infotainment), distribution (pay TV for cable, satellite, telco TV;  broadcasting via TV and radio stations, Sirius XM; broadband including wired and wireless providers, content services like Netflix, Hulu, iTunes, CinemaNow; and  retail like Amazon, Best Buy, Wal-Mart, Blockbuster, Redbox), movie exhibition (theater chains like AMC, Regal, Cinemark, and IMAX), regulation (Congress, courts, FCC and other agencies), advertising, marketing, and licensing.

With the hirings of top journalism talents Film Editor/New York Editor Mike Fleming, TV Editor Nellie Andreeva, Awards Columnist Pete Hammond, London Editor Tim Adler in 2010, plus Managing Editor Patrick Hipes and now Executive Editor David Lieberman in 2011, will continue to dominate the news and commentary arena in both film and television and soon Big Media corporate finance and technological convergence so it can remain a “must-read” for influencers and leaders in the global entertainment and media industry. Lieberman’s status and reputation fit perfectly with the tradition of shattering the mold of traditional reporting and creating a new paradigm for delivering news and opinion with New Media immediacy.

“David Lieberman’s hiring is another definitive message about our strategy and commitment to adding the most seasoned and skilled reporters to our portfolio of brands,” said Jay Penske, Chairman and CEO of PMC. “We couldn’t be happier with the tremendous growth of the business to date, and have immense confidence that David will accelerate Deadline’s visibility and influence in the New York media and entertainment community.”

Said Finke, “I’ve long admired David Lieberman’s journalism at USA Today not just because he’s so knowledgeable and well-sourced and accurate but also because he can explain very complex issues in an engaging and readable way. Ever since I first invited him to breakfast 15 years ago in NYC and we quickly became bicoastal friends, I’ve had this premonition that we’d work together at some point. And that time is now. I feel incredibly lucky that a media and entertainment business expert of Lieberman’s caliber is joining the Deadline team.”

Said Lieberman, “ has shown how independent journalists can cover the media business vigorously and honestly and still be successful. I’m delighted to join this leading and dynamic organization.”

David Lieberman chronicles the Big Media digital revolution as the Senior Media Reporter for the Money section of USA Today, which he joined in 1993. He has led the newspaper’s coverage of the major media deals. He also runs the USA Today CEO Forum,  where he conducts one-on-one interviews with some of the nation’s most important business leaders including Microsoft’s Steve Ballmer, General Electric’s Jeffrey Immelt, American Express’ Kenneth Chenault, and Kraft’s Irene Rosenfeld. For seven years, he wrote a bi-weekly column about the media business for the paper.

Prior to joining USA Today, Lieberman was Media And Entertainment Editor for BusinessWeek, economics reporter for The MacNeil/Lehrer NewsHour, reporter and editor at TV Guide, editorial writer for The Hartford Courant, and reporter for The Hartford Advocate. He is an adjunct professor at the Fordham University Graduate School of Business. He spent the 2003-2004 academic year as a fellow with Columbia University’s Knight-Bagehot Fellowship in Economics and Business Journalism, a program that annually gives 10 business journalists the opportunity to study at Columbia’s graduate schools. He earned master’s degrees in American Culture and in Journalism from the University of Michigan, and a bachelor’s degree from Washington University in St. Louis.

About first began in March 2006 as Deadline Hollywood Daily, the 24/7 Internet version of Nikki Finke’s long-running LA Weekly “Deadline Hollywood” print column. Her site was then purchased by PMC in 2009. is regularly included on lists of top entertainment websites. Influential industry leaders and key decision-makers across many fields track Deadline many times a day. Deadline postings regularly receive more reader comments than all of the entertainment industry news sites combined.

About PMC

PMC (formerly MMC) is a leading digital media company founded by CEO Jay Penske in 2004. The company owns and operates a unique portfolio of digital brands that provide the web’s best original content in categories including entertainment, automotive, breaking news, media, finance, tech, beauty, style, and sports.,,,,,,, are all part of the PMC digital portfolio. For more information, please visit

Contact David Lieberman|

Nikki Finke | General Manager, Founder, Editor in Chief – |

Penske Media Corporation | Los Angeles, California |