ABC’s V (1.9/5 in adults 18-49, 5.4 million viewers) was the only program to show week-to-week demo gains last night, an uptick of 6% in 18-49.
Fox’s midseason comedy Traffic Light (1.5/4,3.6 million) suffered the steepest drop, down 21% in the demo from its premiere last week and in Running Wilde ratings territory. Its lead-in, Raising Hope (2.2/6, 5.6 million), was also down sharply, by 19%, from last week for a series low. There was no Justin Bieber bump for Glee (4.2/12, 10.5 million) whose episode featuring a Bieber storyline/songs fell 9% from last week. The musical dramedy was still the highest-rated program of the night in 18-49.
In total viewers, that honor went to CBS’ veteran NCIS (3.7/10, 19.5 million) down 12% from last week in the demo for a season low. NCIS: LA (3.3/9, 16.8 million) was down 6% and The Good Wife (2.0/6, 11.4 million) down 9% to tie its series low. NCIS: LA and The Good Wife still won their slots, narrowly in 18-49 and by a wide margin in total viewers. CBS and Fox finished the night tied in 18-49 (3.0/8), with CBS (15.9 million) dominating the total viewer race.
CW’s One Tree Hill (1.7 million, 0.9/3 in adults 18-34) was even with last week in the demo and up 6% in viewers. Hellcats (1.6 million, 0.9/3 in 18-34) also flat in the demo. (Note: CW’s lineup was preempted in some markets)
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