Amber Heard (Zombieland) and Naturi Naughton (Fame) are set as leads in the NBC drama pilot Playboy. The project, from 20th TV/Imagine TV, is set at the Playboy Club in Chicago in 1963. CAA-repped Heard, who had been in talks for the project, will play Maureen, a new hire at the club, originally an orphan from Fort Wayne, an inquisitive young woman with an untethered sexuality and a dark past. Naughton, repped by Innovative and Luber Roklin, will play Brenda, a stunning African-American Bunny determined to become the first black Playboy centerfold who is Maureen’s confidante and roommate in the Bunny Dormitory. Interestingly, she also played a 1960s Black Playboy bunny in the Hands and Knees episode of Mad Men last year. Alan Taylor, who directed the pilot for AMC’s Mad Men, is directing Playboy from a script by Chad Hodge.