The 2011 NBA All-Star Game on TNT drew 9.1 million viewers on Saturday. That was the annual NBA showcase’s largest audience since 2003 when Michael Jordan made his final NBC All-Star appearance.

Vs. last year, the 2011 NBA All-Star Game, which saw LA Lakers‘ Kobe Bryant lead the West to a win and earn a fourth All-Star MVP trophy,  was up 33% in viewers and 38% in adults 18-49 (5.2 million vs. 3.8 million). Heading into the 2011 NBA All-Star break, the 2010-11 NBA season on TNT is the most watched season in Turner’s 27 years of airing NBA coverage. Through 38 games, the NBA on TNT is averaging 2.4 million viewers.