Kevin Smith is already challenging established acquisition protocol by trying to auction distribution rights in the Eccles Theater right after Sunday’s Sundance premiere of Red State. Some buyers say that gimmicky play isn’t what’s annoying them most. They’re especially peeved that the film’s 6:30 start coincides with what will likely be the beginning of the fourth quarter of the AFC Championship Game between the New York Jets and Pittsburgh Steelers. A lot of indie distribution executives hail from New York and New Jersey (as does Smith), and they’ve waited a long time to see the Jets get into a Super Bowl. How’s that for bad timing?
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